You Give Clients Macros And Meal Plans. Six Months Later, They're Back On The Same Hamster Wheel.

Not because they weren't trying. Because the tools you were given were never built with the client in mind.

The industry hands coaches a toolkit built around numbers and tells them that's what nutrition coaching is. But numbers don't change behaviour. Meal plans don't change identity. The calorie equation never asked the client who they actually are. This workshop teaches you how to coach nutrition the way you coach everything else: through behaviour change, understanding, and real connection with the person in front of you.

What will I actually walk away with?

✅ The PFCA Four I's framework for the full nutrition coaching process: Investigation, Integration, Implementation, Influence

✅ The Four E's framework for getting underneath what's actually driving a client's relationship with food: Essence, Experience, Expression, Endeavour

✅ The Three P's framework for moving from information to a clear, prioritised plan: Process, Prioritising, Planning

✅ A complete shift in how you run consultations, gather information, and shape interventions

✅ The ability to identify the world-class basics every client needs in place before you ever touch a macro

✅ A coaching process that builds toward client autonomy and a personalised relationship with food

✅ Confidence to coach without rigid templates, calorie calculators, or one-size-fits-all systems

✅ A way of thinking that survives outside the four walls of your check-in app

WHAT HAPPENS DURING THE WORKSHOP

A two-day workshop at PFCA Headquarters. 10:00am to 5:00pm each day. Capped at 10 attendees so everyone gets practice, feedback, and direct access to Craig throughout.

Day 1 (Thursday 22nd October) – Investigation Why most nutrition coaching fails and how the diet hamster wheel keeps clients trapped. The Four I's framework introduced. Deep work on Investigation through the Four E's. Live consultation practice. The world-class basics every client needs before macro work is even on the table.

Day 2 (Friday 23rd October) – Integration, Implementation, Influence Turning what you've gathered into a clear, individualised plan. The Three P's framework. Building interventions that fit the person rather than forcing the person to fit the system. Coaching for autonomy. Communication and influence. Reflective practice throughout.

How it's delivered: The PFCA teaching process. Teach. Do. Reflect. Understand. Every concept is applied in live coaching practice before moving on. You're working through consultations, investigations, and decisions across both days, not sitting through slides.

IS THIS RIGHT FOR ME?

✅ This is for coaches who already sense that something's broken in how the industry coaches nutrition. New coaches entering this space, experienced coaches who've never properly integrated nutrition into their practice, and coaches who've been running the macro-and-meal-plan model and are tired of watching clients churn through the same cycle.

You need a foundation in coaching. You don't need a nutrition qualification.

WHO IS THIS NOT FOR?

❌ Coaches looking for a macro calculator, a meal plan template, or a check-in script they can drop into their business on Monday morning. This workshop is about how you think and how you investigate. If you want a numbers-based system to copy, this isn't the right room.

Frequently Asked Questions:

1. What do I need to bring? Notepad or iPad for notes. Comfortable clothes, you'll be moving between seated work and live coaching practice across the day.
2. Is lunch included? There's a one-hour lunch break each day with cafes and shops nearby.
3. Do I need a nutrition qualification? No. This workshop is built for coaches who want to coach nutrition through behaviour change. A formal nutrition qualification isn't required.
4. Is there hands-on practice? Yes. You'll work through consultations, investigation exercises, and live coaching conversations with other attendees throughout both days.
5. What level is this? Level 1. It's the foundation of the PFCA's nutrition coaching approach. It works whether you're new to nutrition coaching or experienced and ready to rethink it.
6. What if I need to cancel? Cancel 7+ days before the event and you'll get a full refund. Within 7 days, no refund is available, but you can transfer your spot to a future date. Just email [email protected].
7. What's the next step after this? Apply the Four I's and the supporting frameworks with your clients straight away. The workshop is designed to immediately reshape how you run consultations and build interventions.